If there’s a silver lining to this pandemic, it’s this: travel and tourism companies have the opportunity to think much more boldly about the future—and perhaps act on a once-in-a-generation idea. Companies that move fast and remain flexible in adapting to the COVID crisis stand to gain significant market share and secure their positions.

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Fundamentals still matter. Travel and tourism companies need to manage pricing and customer relationships in the short term, while retuning their revenue management systems to optimize revenues for the economic recovery. But innovation, driven by bold ambitions, will be the real key to strong post-crisis performance.

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Over the few years, we have collaborated on more than 500 travel and tourism initiatives, working closely with airlines, railways, the hotel industry, the cruise industry, theme parks, gaming and casinos, government tourism organizations, and more.

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We treat travel and tourism as its own unique entity, not an offshoot of adjacent industry topics. Airlines and railroads look very different when seen through a travel and tourism lens versus a logistics and transportation lens. The difference is stark—and now more than ever, travel and tourism needs a highly customized approach. That’s what we offer at Capital & Centric Consulting.